The objectives of RAISE are to create strategies and tools to strengthen the regional tourist competitiveness in Valencia, Saxony-Anhalt and Northern-Great-Plain. This is achieved through training and managing of human resources in accessible tourism and the overall tourist service chain as a key factor for attracting investors.

The orientation to accessible and high quality tourism in the form of an overall tourist service chain as an important part of regional marketing, will target to the travel needs and motivation of tourists with demand of high service quality (as necessity or comfort).

The specific tourist objectives in the partner regions (Valencia, identification of investment opportunities in tourism for elders and residents; Saxony-Anhalt, active tourism and gates to the cultural heritage as the places of the reformation; North-Great-Plain, Clusters of thermal spas and health tourism) will be embedded in a regional marketing plan based on a labelled service chain.

The quality of the service chain and the regional marketing shall be the competitive advantage as it raises the number of tourists and attracts potential investors to invest in new facilities. All programmes and initiatives are in consideration with RFO requirements.